When it comes to being proactive versus being reactive, proactive is generally more effective.
Reactive mortgage leads are the clients that come to you – whether that is coming to your office, filling out a form on your website, picking up the phone, or otherwise.
Proactive leads, on the other hand, are leads that you seek out, drive through strategic marketing, and find preemptively.
On the Purview blog, we are showing how property data can be used to take a proactive approach to finding leads amidst fast-moving market conditions. Read it here: https://www.purview.ca/how-to-manage-your-book-of-business-proactively/