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Welcome to the Canadian Credit Market, Generation Z

By August 10, 2020May 13th, 2022Financial Solutions

The Canadian credit market has a new member.

Generation Z, the cohort born between 1995 and 2010, is officially shaping the future of the credit market. TransUnion Canada reported that 63% of Gen Z is credit active — 1.8 million Canadians.

While some myths abound about the youngest demographic — such as that they are subprime or carry bad credit habits — TransUnion found the opposite to be true.

In fact, as they become more credit active, Gen Z is maintaining good credit habits and the majority are near-prime or prime.

On the Purview blog, we are breaking down Generation Z credit trends, including the most popular credit products and the fastest-growing ones.

Dig into the insights: